ABOUT TRU : HISTORY

David Zappasodi and Craig Morgan met in 2001 at a fitness club in San Diego, where they both worked as personal trainers. They immediately saw in each other a mutual desire to help their fitness clients at the deepest level possible, and would often have long discussions about cutting edge health concepts, holistic approaches to exercise and nutrition, and the weaknesses that they saw in the fitness industry.

Eventually, the two had a major realization that compelled them to start their own company…

Our country is the unhealthiest and the most obese that it has ever been, and there is one major reason for this at the most basic, fundamental level: most people want to be healthy, but few have a very clear concept of what health really is.

With all the quick-fix solutions and magic shortcuts that promise easy results and cloud people’s eyes from understanding what health truly is, it was clear that something needed to be done. So, Dave and Craig decided to start a company that would open people’s eyes as to why we are so unhealthy. Success would come from letting the quality of the fitness program speak for itself, rather than trying to hard sell potential customers, and by targeting customers that were fed up with the current model of health, realizing that it doesn’t work, and were ready to really open their eyes to a greater understanding of health.

In 2003, the two founded Integrated Health & Fitness in San Diego, California. The name that the company operates under was changed to TRU Health & Wellness in 2008. >From the beginning, the company defined health in their own way, and the TRU definition of health is the foundation upon which all developments and growth have been built on.